Why Rubrik believes cyber resilience, not prevention, is the next frontier
Executive Take
Assume a breach will happen and build the recovery muscle now, not during a crisis. Boards should measure security teams on recovery speed, not just prevention rates.
Executive Summary
Rubrik APAC VP Ananth Nag argues AI is compressing cyberattack timelines from weeks to seconds, pushing enterprises to shift focus from prevention to resilience. He cites Jaguar Land Rover and Marks & Spencer outages as proof recovery speed now matters as much as breach prevention. Rubrik is building AI-driven "resilience agents" to automate recovery.
Why It Matters
Technology and cybersecurity leaders should care because AI now lets attackers strike in seconds, making old detect-contain-remediate timelines obsolete. HR and business leaders should note that recovery speed now directly affects revenue, reputation, and customer trust.
Bizquad Perspective
Most leaders still budget for prevention tools when the real gap is an untested, siloed recovery plan that assumes systems fail one at a time, not all together.