Why Crisis Readiness Is An Underrated PR KPI
Executive Take
Most companies only measure PR after a crisis hits, not before. Waiting until then means you're improvising your response instead of executing a plan.
Executive Summary
A Forbes Business Council opinion piece argues that crisis readiness deserves to be tracked as a PR metric, saying it rarely appears on dashboards despite being a key indicator of brand longevity. The excerpt provided contains only this opening framing, with no further detail, data, or examples.
Why It Matters
Leadership and communications teams should care because reputational damage often outlasts the crisis that caused it. This is most relevant to leadership and HR executives who own brand trust and employee messaging during a crisis.
Bizquad Perspective
The real gap isn't measuring crisis readiness, it's that most boards never ask who owns the decision to speak in the first 60 minutes.