Trump’s answer to AI’s image problem: Industry self-regulation and a new name
Executive Take
This is branding, not regulation. The accord has no auditors, deadlines or disclosure requirements, so companies still police themselves.
Executive Summary
Trump signed an executive order directing the US federal government to replace the term "Artificial Intelligence" with "Super Intelligence" (SI) in official use, while keeping the existing legal definition unchanged for now. The same day, he and leaders from Google, Anthropic, Meta, OpenAI, xAI and Nvidia signed a voluntary, unenforced "Accord on Super Intelligence" covering frontier model safety. Microsoft and Amazon did not sign. A new legal definition is due within 60 days.
Why It Matters
AI and policy leaders need to track the November 28 deadline, since a new legal definition could reshape compliance obligations. HR and tech leaders should note the terminology shift has no immediate effect on contracts or regulations already in place.
Bizquad Perspective
The real story isn't the name change, it's that Microsoft and Amazon skipped the accord, signaling a split in how major AI labs want to be governed.