How a 180-year-old news institution prepares for its next reinvention
Executive Take
Legacy institutions facing technological disruption should treat their core mission or value proposition as the fixed point, and treat organizational structure, revenue model, and workflows as variables to be redesigned around it.
Executive Summary
McKinsey interviews Associated Press CEO Daisy Veerasingham on how the 180-year-old news organization is adapting to AI, the economics of producing trusted content, and her view that protecting editorial independence is more critical than preserving any specific existing business structure.
Why It Matters
HR and technology leaders in any legacy-heavy organization face the same question AP does: how to fund and reorganize trusted work as AI reshapes content creation and distribution economics.
Bizquad Perspective
Organizations that anchor transformation to a clear, non-negotiable mission rather than to preserving existing structures will likely adapt faster to AI-driven disruption than those defending legacy operating models.